Crown Meadows Branding (Fictional Client):
The assignment was to create branding for Caroline Wilcox, a fictional client. Her goal was to preserve the winery’s heritage while appealing to young adult social drinkers. I created a design that balanced tradition and modernity. I applied the design in a business card, branding booklet, web, and packaging. The typefaces, Raleaway and Lora were chosen for an elegant look. The color choices were inspired by the winery’s Pacific Northwest location. The logo, the foundation of the brand, was created in Illustrator. While the rest of the brand was created in InDesign.
The assignment was to create branding for Caroline Wilcox, a fictional client. Her goal was to preserve the winery’s heritage while appealing to young adult social drinkers. I created a design that balanced tradition and modernity. I applied the design in a business card, branding booklet, web, and packaging. The typefaces, Raleaway and Lora were chosen for an elegant look. The color choices were inspired by the winery’s Pacific Northwest location. The logo, the foundation of the brand, was created in Illustrator. While the rest of the brand was created in InDesign.